50 Years is Just the Beginning
Annual reports offer an opportunity to celebrate the achievements of the past year and, occasionally, to mark a significant anniversary—in this case, 50 years of WWF’s conservation success. But for us, the real reason in looking back is to find the inspiration to move forward.
As much as we have achieved, humans are not yet living in harmony with nature. We’re taking too much and not returning enough to the planet that sustains us. In Canada, where we are rich in resources, we also have much to steward.
Today, the Earth faces sobering challenges, from accelerating climate change to the catastrophic collapse of life in our oceans. Our future—and the future of all species—depends on tackling them successfully.
It’s no small task.
Thanks to our dedicated supporters, we’ve proved just how much can be accomplished in 50 years. Now, as we set out together to address the biggest environmental threats of our generation, we’re poised to accomplish even more.
Please take a moment to read on and reflect with us about what we’ve accomplished and the exciting challenges ahead. READ MORE
As much as we have achieved, humans are not yet living in harmony with nature. We’re taking too much and not returning enough to the planet that sustains us. In Canada, where we are rich in resources, we also have much to steward.
Today, the Earth faces sobering challenges, from accelerating climate change to the catastrophic collapse of life in our oceans. Our future—and the future of all species—depends on tackling them successfully.
It’s no small task.
Thanks to our dedicated supporters, we’ve proved just how much can be accomplished in 50 years. Now, as we set out together to address the biggest environmental threats of our generation, we’re poised to accomplish even more.
Please take a moment to read on and reflect with us about what we’ve accomplished and the exciting challenges ahead. READ MORE
2010/11 Highlights and Successes
On the water. In the lab. In corporate boardrooms. Around the negotiating table. The breadth of our achievements over the past year—and their impact on the planet—demonstrates why WWF has been so successful in driving conservation for half a century. READ MORE
WWF-Canada's 2011 Annual Review
2011 Annual Review (PDF, 3.78MB)
Rapport annuel 2011 (PDF, 6.67MB)
2011 Auditors Report (PDF, 1.06MB)
Rapport annuel 2011 (PDF, 6.67MB)
2011 Auditors Report (PDF, 1.06MB)
Arctic Vision
The Arctic is warming twice as fast as the global average, creating unprecedented challenges for species like polar bears, whales, and caribou, along with the people who depend on them. Meanwhile, a global race is on to exploit untapped oil reserves, new shipping routes, and industrial fishing opportunities. Arctic Program Director Martin von Mirbach describes how our choices today will dictate the fate of this region. READ MORE
WWF-Canada’s Plan
for a Living Planet
We invite you to read our five-year business plan. Learn about our conservation priorities, goals, and how, with your help, we can achieve them.
Read more... (PDF, 1.51 MB)
Read more... (PDF, 1.51 MB)
Climate and Energy Action
Without doubt, climate change represents the single greatest conservation threat facing the planet. But the solutions lie within our grasp. We can reduce our energy use without sacrificing quality of life. We can make the switch to renewable sources. Climate and Energy Program Director Josh Laughren explains how WWF is making it happen. READ MORE
Living Rivers
Rivers are the lifeblood of our planet, supplying vital water to nature and people. Today, however, Canada’s working rivers are becoming ever more fragmented and overdrawn, while we lack national rules to protect our country’s last, large wild waters. Freshwater Program Director Tony Maas lays out WWF’s plan to turn things around. READ MORE
Healthy Oceans
Canada is home to one of the worst examples of marine mismanagement in the world: the catastrophic collapse of the cod fishery on the Grand Banks. But Canada’s oceans also encompass British Columbia’s unspoiled Great Bear coast, and the near-pristine waters of a new, emerging ocean in the Arctic. Oceans Program Director Bettina Saier discusses how we can correct the mistakes of the past and make Canada a global leader in sustainable marine management. READ MORE
People Power
At WWF, we empower people to lead change through programs like the Great Canadian Shoreline Cleanup, Living Planet @ Work, and our global Earth Hour event. Marketing Director Jeremy Marten picks some of his favourite examples of how WWF has helped Canadians to reduce their impact on the planet and create ripples of influence through their schools, communities, and workplaces this past year. READ MORE